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戦後日本における大学広告の内容分析 : 『蛍雪時代』（昭和24～63年）を対象として
https://doi.org/10.15027/39948
https://doi.org/10.15027/3994834048e78-9056-41b6-9e90-c5ae183b36c0
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
DaigakuRonshu_48_65.pdf (3.3 MB)
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| Item type | デフォルトアイテムタイプ_（フル）(1) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 公開日 | 2023-03-18 | |||||||||
| タイトル | ||||||||||
| タイトル | 戦後日本における大学広告の内容分析 : 『蛍雪時代』（昭和24～63年）を対象として | |||||||||
| 言語 | ja | |||||||||
| タイトル | ||||||||||
| タイトル | Quantitative Text Analysis of University Advertisements in Post-War Japan | |||||||||
| 言語 | en | |||||||||
| 作成者 |
橋本, 鉱市
× 橋本, 鉱市
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| アクセス権 | ||||||||||
| アクセス権 | open access | |||||||||
| アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||||||
| 権利情報 | ||||||||||
| 権利情報 | Copyright (c) 2016 by Author | |||||||||
| 主題 | ||||||||||
| 主題Scheme | NDC | |||||||||
| 主題 | 370 | |||||||||
| 内容記述 | ||||||||||
| 内容記述 | This article presents content analysis of university advertisements placed in the exam-study magazine "Keisetsu-Jidai". It traces the manner in which university advertisements were placed; how publicity activities were conducted; how they were transformed during the 40 years following World War II and finally considers university identity (UI). The texts of all advertisements were analyzed using the quantitative text analysis software (KH Coder). Findings were as follows. 1) Contents of the texts of university advertisements could be broadly classified into the following categories : 1) about history and the tradition of the foundation of a university, 2) advantages for the applicants to admission and graduation of the university (system of admitting students into colleges upon the recommendations of high school presidents; a student loan system; qualification and eligibility requirements for an examination after graduation; and the teacher-training course of a teaching certificate for junior high schools or high schools); 3) department, subject constitution and training courses curriculum; 4) technology and technical knowledge based on engineering; 5) the human being formation in the university, research of the professors and institution, experiment facilities; 6) student dormitory; and 7) graduate employment. 2) During the forty post-war years, the theme about applicants such as 2) and 7) had decreased. The theme about university image or identity such as 1) and 5) had also decreased. 3) On the other hand, the modern themes such as about globalization, technology and information had increased. In addition, the theme of human development had increased. 4) In the 1980s, the theme of the advertisement became ambiguous. Further research should focus on more variety of media to analyze the trend after the 1990’s. | |||||||||
| 言語 | en | |||||||||
| 出版者 | ||||||||||
| 出版者 | 広島大学高等教育研究開発センター | |||||||||
| 言語 | ||||||||||
| 言語 | jpn | |||||||||
| 資源タイプ | ||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||
| 資源タイプ | departmental bulletin paper | |||||||||
| 出版タイプ | ||||||||||
| 出版タイプ | VoR | |||||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||||
| ID登録 | ||||||||||
| ID登録 | 10.15027/39948 | |||||||||
| ID登録タイプ | JaLC | |||||||||
| 収録物識別子 | ||||||||||
| 収録物識別子タイプ | ISSN | |||||||||
| 収録物識別子 | 0302-0142 | |||||||||
| 収録物識別子 | ||||||||||
| 収録物識別子タイプ | NCID | |||||||||
| 収録物識別子 | AN00136225 | |||||||||
| 開始ページ | ||||||||||
| 開始ページ | 65 | |||||||||
| 書誌情報 |
大学論集 Daigaku ronshu: Research in higher education 号 48, p. 65-80, 発行日 2016-03 |
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| 見出し | ||||||||||
| 大見出し | 論考 | |||||||||
| 言語 | ja | |||||||||
| 見出し | ||||||||||
| 大見出し | Article | |||||||||
| 言語 | en | |||||||||
| 旧ID | 39948 | |||||||||
