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Reading habits contribute to the effects of display direction on product choice
https://hiroshima.repo.nii.ac.jp/records/2007926
https://hiroshima.repo.nii.ac.jp/records/2007926bf4c2643-cf16-4478-a948-b16187619c93
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
journal.pone.0209837.pdf (1.3 MB)
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| Item type | デフォルトアイテムタイプ_（フル）(1) | |||||||
|---|---|---|---|---|---|---|---|---|
| 公開日 | 2023-03-18 | |||||||
| タイトル | ||||||||
| タイトル | Reading habits contribute to the effects of display direction on product choice | |||||||
| 言語 | en | |||||||
| 作成者 |
Ariga, Atsunori
× Ariga, Atsunori
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| アクセス権 | ||||||||
| アクセス権 | open access | |||||||
| アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||||
| 権利情報 | ||||||||
| 権利情報 | © 2018 Atsunori Ariga. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. | |||||||
| 主題 | ||||||||
| 主題Scheme | NDC | |||||||
| 主題 | 140 | |||||||
| 内容記述 | ||||||||
| 内容記述 | It has been shown that people process assortment variety more efficiently in horizontal dis-plays than in vertical displays, owing to human visual characteristics that favor the horizontal direction. Consequently, the number and variety of products chosen tends to increase when they are arranged horizontally. I show that this horizontal display advantage can be modu-lated by culture, especially writing and reading habits. When Japanese participants, who write and read text vertically as well as horizontally, chose products in horizontal and vertical displays, horizontal displays did not consistently increase the variety of products chosen. In other words, the horizontal display advantage was eliminated (Experiments 1A and 1B). However, when Japanese readers initially read horizontally, it led to a robust advantage for the horizontal display. Similarly, initial vertical reading resulted in a vertical display advan-tage (Experiments 2 and 3). These results suggest that horizontal displays are not always advantageous, and that optimal display direction for product choice is affected by reading habits. | |||||||
| 言語 | en | |||||||
| 内容記述 | ||||||||
| 内容記述タイプ | Other | |||||||
| 内容記述 | This work was supported by Japan Society for the Promotion of Sciences KAKENHI Grant Number JP17K17909. The funder had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript. | |||||||
| 出版者 | ||||||||
| 出版者 | Public Library of Science | |||||||
| 言語 | ||||||||
| 言語 | eng | |||||||
| 資源タイプ | ||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||
| 資源タイプ | journal article | |||||||
| 出版タイプ | ||||||||
| 出版タイプ | VoR | |||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||
| 関連情報 | ||||||||
| 識別子タイプ | DOI | |||||||
| 関連識別子 | 10.1371/journal.pone.0209837 | |||||||
| 関連情報 | ||||||||
| 識別子タイプ | URI | |||||||
| 関連識別子 | https://doi.org/10.1371/journal.pone.0209837 | |||||||
| 収録物識別子 | ||||||||
| 収録物識別子タイプ | ISSN | |||||||
| 収録物識別子 | 1932-6203 | |||||||
| 開始ページ | ||||||||
| 開始ページ | e0209837 | |||||||
| 書誌情報 |
PLOS ONE PLOS ONE 巻 13, 号 12, p. e0209837, 発行日 2018-12-26 |
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| 旧ID | 46720 | |||||||
