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A behavioral science framework for understanding kawaii

https://hiroshima.repo.nii.ac.jp/records/2001035
https://hiroshima.repo.nii.ac.jp/records/2001035
ac7882a0-2eb8-4f8e-85cb-00481c86346f
名前 / ファイル ライセンス アクション
Nittono_Kansei2010.pdf Nittono_Kansei2010.pdf (139.1 KB)
Item type デフォルトアイテムタイプ_(フル)(1)
公開日 2023-03-18
タイトル
タイトル A behavioral science framework for understanding kawaii
言語 en
作成者 Nittono, Hiroshi

× Nittono, Hiroshi

en Nittono, Hiroshi

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アクセス権
アクセス権 open access
アクセス権URI http://purl.org/coar/access_right/c_abf2
主題
主題Scheme Other
主題 cuteness
主題
主題Scheme Other
主題 emotion
主題
主題Scheme Other
主題 cognition
主題
主題Scheme Other
主題 baby schema
主題
主題Scheme Other
主題 cultural differences
主題
主題Scheme NDC
主題 140
内容記述
内容記述 Kawaii is a key concept that characterizes modern Japanese culture. It is often translated into English as “cute," but asubtle difference of nuance exists between the two words. Although many books and articles have been published onthis subject, these discussions are mostly limited to the fields of humanities and sociology. In this paper, I put forward aframework for research on kawaii from a behavioral science perspective. First, I provide an overview of kawaii,including a summary of its dictionary meaning, history, and current usage. Then, I report the results of three surveys ofJapanese university students about their attitudes toward the word kawaii and kawaii things. Based on these findingsand past research, I propose a two-layer model of kawaii. This model postulates that the basis of kawaii is a positiveemotion related to the social motivation of protecting and nurturing others, which originally stems from affectiontoward babies and infants. It also assumes that this culture-independent, biological trait has been amplified by certaincharacteristics of Japanese culture. I conclude by discussing future directions for behavioral science research of kawaii.
言語 en
内容記述
内容記述タイプ Other
内容記述 The Third International Workshop on Kansei; February 22 and 23, 2010; Seminar room 1 & 2, ACROSS Fukuoka, Fukuoka-city, Japan
出版者
出版者 Editorial comittee of the third international workshop on Kansei
言語
言語 eng
資源タイプ
資源タイプ識別子 http://purl.org/coar/resource_type/c_5794
資源タイプ conference paper
出版タイプ
出版タイプ VoR
出版タイプResource http://purl.org/coar/version/c_970fb48d4fbd8a85
関連情報
識別子タイプ URI
関連識別子 http://psycho.hes.kyushu-u.ac.jp/~lab_miura/Kansei/ws2010/
開始ページ
開始ページ 80
書誌情報 Proceedings of The Third International Workshop on Kansei
Proceedings of The Third International Workshop on Kansei

p. 80-83, 発行日 2010-02-22
旧ID 29818
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