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  1. 広島大学の刊行物
  2. 廣島法學
  3. 49巻2号

誤導的(misleading)営利的言論

https://doi.org/10.15027/0002041372
https://doi.org/10.15027/0002041372
19700466-283c-4818-89ca-61c0d5bb7d1f
名前 / ファイル ライセンス アクション
HLJ_49-2_85.pdf HLJ_49-2_85.pdf (772 KB)
Item type デフォルト(1)
公開日 2026-01-06
タイトル
タイトル 誤導的(misleading)営利的言論
言語 ja
タイトル
タイトル Misleading Commercial Speech
言語 en
作成者 檜垣, 宏太

× 檜垣, 宏太

ja 檜垣, 宏太

en HIGAKI, Kota

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アクセス権
アクセス権 open access
アクセス権URI http://purl.org/coar/access_right/c_abf2
権利情報
言語 ja
権利情報 許可なく複製・転載することを禁じる
内容記述
内容記述タイプ Abstract
内容記述 After examining American and Japanese academic theories and precedents, it was concluded that "misleading" commercial speech causes the harm of invading the freedom of the recipient of the speech, and therefore the government's interests gained from regulation typically outweigh the interests invaded, and therefore can be placed outside the scope of protection of freedom of expression.
In the Central Hudson decision, which explicitly stated that misleading commercial speech falls outside the scope of protection under U.S. case law, one of the two decisions cited in that section was the Ohralik decision, which provided a more detailed rationale. The Ohralik decision understood the interests protected by regulations on misleading commercial speech to include not only the freedom of decision-making of the recipient of the expression but also the mental peace (privacy) of the recipient, which is an even earlier stage in the process. However, this was because the Ohralik case involved a situation where the regulation sought to prevent face-to-face solicitation by lawyers targeting laypeople, which was akin to a captive audience, and thus does not apply to misleading commercial speech in general. The proposition that misleading commercial speech falls outside the scope of protection under the First Amendment, as stated in the first prong of Central Hudson, can be justified under this understanding.
The definition of misleading commercial speech is, by its nature as a regulation of certain types of expression, inevitably broad and abstract to some extent, and the rest is a matter of application.
It is difficult to determine whether specific commercial speech (such as advertisements or solicitations) is misleading, and the burden of proof for misleadingness becomes an issue. In the United States, since commercial speech is viewed as freedom of expression, it is considered that the government bears the burden of proving misleadingness. However, as pointed out in the dissenting opinion in the Sorrell case, commercial speech is essentially a regulation of economic freedom, and the burden of proving misleadingness can be shifted from the government to the regulated party. In Japan, where there are no precedents explicitly stating that commercial speech falls within the scope of freedom of expression, it is entirely possible to view this as a matter of regulating economic freedom, and it seems easier than in the United States to accept shifting the burden of proof to the regulated party.
The implications derived from the examination of government interests as a reason for excluding misleading commercial speech from the scope of protection of freedom of expression suggest that political speech, when misleading, may also fall outside the scope of protection of freedom of expression, as it infringes upon important decisions such as whom to vote for when exercising the right to vote.
言語 en
出版者
出版者 広島大学法学会
言語 ja
出版者
出版者 THE SOCIETY OF LAW OF HIROSHIMA UNIVERSITY
言語 en
言語
言語 jpn
資源タイプ
資源タイプ識別子 http://purl.org/coar/resource_type/c_6501
資源タイプ departmental bulletin paper
出版タイプ
出版タイプ VoR
出版タイプResource http://purl.org/coar/version/c_970fb48d4fbd8a85
ID登録
ID登録 10.15027/0002041372
ID登録タイプ JaLC
収録物識別子
収録物識別子タイプ ISSN
収録物識別子 0386-5010
書誌情報 ja : 廣島法學
en : The Hiroshima Law Journal

巻 49, 号 2, p. 85-98, ページ数 14, 発行日 2025-12-19
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