{"created":"2025-03-01T10:56:35.112432+00:00","id":2027122,"links":{},"metadata":{"_buckets":{"deposit":"81e2a6f5-b58e-4c40-8c5c-4bdb8c0fcc78"},"_deposit":{"created_by":41,"id":"2027122","owner":"41","owners":[41],"pid":{"revision_id":0,"type":"depid","value":"2027122"},"status":"published"},"_oai":{"id":"oai:hiroshima.repo.nii.ac.jp:02027122","sets":["1727147343679:1730443970747:1730443979455"]},"author_link":[],"item_1617186331708":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_title":"無形資産の価値評価モデルに関する一考察 : 「経済産業省モデル」を中心にして <論文>","subitem_title_language":"ja"},{"subitem_title":"A Study on the Value Valuation of Intangible Assets : On the\" Modeling in Ministry of Economy, Trade and Industry\" <Paper>","subitem_title_language":"en"}]},"item_1617186419668":{"attribute_name":"Creator","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"八角, 憲男","creatorNameLang":"ja"},{"creatorName":"Hakkaku, Norio","creatorNameLang":"en"}],"familyNames":[{"familyName":"八角","familyNameLang":"ja"},{"familyName":"Hakkaku","familyNameLang":"en"}],"givenNames":[{"givenName":"憲男","givenNameLang":"ja"},{"givenName":"Norio","givenNameLang":"en"}]}]},"item_1617186476635":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"open access","subitem_access_right_uri":"http://purl.org/coar/access_right/c_abf2"}]},"item_1617186499011":{"attribute_name":"Rights","attribute_value_mlt":[{"subitem_rights":"Copyright (c) 2012 by Author"}]},"item_1617186609386":{"attribute_name":"Subject","attribute_value_mlt":[{"subitem_subject":"経済産業省モデル","subitem_subject_scheme":"Other"},{"subitem_subject":"広告宣伝費","subitem_subject_scheme":"Other"},{"subitem_subject":"PR","subitem_subject_scheme":"Other"},{"subitem_subject":"買収プレミアム","subitem_subject_scheme":"Other"},{"subitem_subject":"無形資産の開示","subitem_subject_scheme":"Other"},{"subitem_subject":"330","subitem_subject_scheme":"NDC"}]},"item_1617186626617":{"attribute_name":"Description","attribute_value_mlt":[{"subitem_description":"ブランド価値評価は,これまでブランド価値評価機関や研究者などにより行われてきた。その評価方法は,3つに大別できる。第1は,財務データのみによる財務アプローチ,第2は,企業イメージ調査や品質感など主として定性情報をもとにしたマーケティングアプローチ,第3は,財務アプローチとマーケティングアプローチを融合させたものである。    本稿では,価値評価のための唯一のデータを公表財務数値に求め算式を構築している,いわゆる「経済産業省モデル」に焦点をあてる。具体的には,ブランド価値評価モデルの3つのドライバーの論理,モデルに対する評価や客観的妥当性について考察している。","subitem_description_language":"ja"}]},"item_1617186643794":{"attribute_name":"Publisher","attribute_value_mlt":[{"subitem_publisher":"広島大学マネジメント学会"}]},"item_1617186702042":{"attribute_name":"Language","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_1617186819068":{"attribute_name":"identifier_registration","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.15027/34880","subitem_identifier_reg_type":"JaLC"}]},"item_1617186920753":{"attribute_name":"Source Identifier","attribute_value_mlt":[{"subitem_source_identifier":"1346-4086","subitem_source_identifier_type":"ISSN"},{"subitem_source_identifier":"AA11658355","subitem_source_identifier_type":"NCID"}]},"item_1617187024783":{"attribute_name":"開始ページ","attribute_value_mlt":[{"subitem_start_page":"57"}]},"item_1617187056579":{"attribute_name":"bibliographic_information","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2012-12-26","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"13","bibliographicPageEnd":"72","bibliographicPageStart":"57","bibliographic_titles":[{"bibliographic_title":"広島大学マネジメント研究"},{"bibliographic_title":"Hiroshima University Management Review"}]}]},"item_1617258105262":{"attribute_name":"item_1617258105262","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_1617265215918":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_1617605131499":{"attribute_name":"File","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2023-03-18"}],"displaytype":"simple","filename":"HUMR_13_57.pdf","filesize":[{"value":"1.6 MB"}],"mimetype":"application/pdf","url":{"objectType":"fulltext","url":"https://hiroshima.repo.nii.ac.jp/record/2027122/files/HUMR_13_57.pdf"},"version_id":"18cb2cae-fffe-466d-bcf7-02a8aeb2085e"}]},"item_1732771732025":{"attribute_name":"旧ID","attribute_value":"34880"},"item_title":"無形資産の価値評価モデルに関する一考察 : 「経済産業省モデル」を中心にして <論文>","item_type_id":"40003","owner":"41","path":["1730443979455"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2023-03-18"},"publish_date":"2023-03-18","publish_status":"0","recid":"2027122","relation_version_is_last":true,"title":["無形資産の価値評価モデルに関する一考察 : 「経済産業省モデル」を中心にして <論文>"],"weko_creator_id":"41","weko_shared_id":-1},"updated":"2025-03-01T10:56:52.541441+00:00"}