{"created":"2025-03-01T10:40:26.186359+00:00","id":2027009,"links":{},"metadata":{"_buckets":{"deposit":"0d9735ec-dce8-4045-9388-0932a3fc8a0f"},"_deposit":{"created_by":41,"id":"2027009","owner":"41","owners":[41],"pid":{"revision_id":0,"type":"depid","value":"2027009"},"status":"published"},"_oai":{"id":"oai:hiroshima.repo.nii.ac.jp:02027009","sets":["1727147343679:1730443970747:1730443982145"]},"author_link":[],"item_1617186331708":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_title":"マーケティングにおける市場志向研究 : 小売企業への適用に向けて <研究ノート>","subitem_title_language":"ja"},{"subitem_title":"Market orientation research in Marketing.Its application to retail firms <Notes>","subitem_title_language":"en"}]},"item_1617186419668":{"attribute_name":"Creator","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"大藪, 亮","creatorNameLang":"ja"},{"creatorName":"Ohyabu, Akira","creatorNameLang":"en"}],"familyNames":[{"familyName":"大藪","familyNameLang":"ja"},{"familyName":"Ohyabu","familyNameLang":"en"}],"givenNames":[{"givenName":"亮","givenNameLang":"ja"},{"givenName":"Akira","givenNameLang":"en"}]}]},"item_1617186476635":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"open access","subitem_access_right_uri":"http://purl.org/coar/access_right/c_abf2"}]},"item_1617186499011":{"attribute_name":"Rights","attribute_value_mlt":[{"subitem_rights":"Copyright (c) 2009 by Author"}]},"item_1617186609386":{"attribute_name":"Subject","attribute_value_mlt":[{"subitem_subject":"市場志向","subitem_subject_scheme":"Other"},{"subitem_subject":"小売企業","subitem_subject_scheme":"Other"},{"subitem_subject":"顧客接点","subitem_subject_scheme":"Other"},{"subitem_subject":"330","subitem_subject_scheme":"NDC"}]},"item_1617186626617":{"attribute_name":"Description","attribute_value_mlt":[{"subitem_description":"本稿では, 市場志向研究に関する諸研究の展開を確認し, 小売企業を対象とした市場志向研究の方向性やその課題を検討した。これまで, 市場志向研究は, メーカーの視点からその概念枠組みや測定法が開発されてきた。しかし, 小売企業には, 多くの独自性があり, それによってほとんどのメーカーとは全く異なるビジネスとなる。そこで, 小売企業の特性である顧客接点を取り込んだ概念枠組みの構築やその測定法の開発が必要となる。","subitem_description_language":"ja"}]},"item_1617186643794":{"attribute_name":"Publisher","attribute_value_mlt":[{"subitem_publisher":"広島大学マネジメント学会"}]},"item_1617186702042":{"attribute_name":"Language","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_1617186819068":{"attribute_name":"identifier_registration","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.15027/29961","subitem_identifier_reg_type":"JaLC"}]},"item_1617186920753":{"attribute_name":"Source Identifier","attribute_value_mlt":[{"subitem_source_identifier":"1346-4086","subitem_source_identifier_type":"ISSN"},{"subitem_source_identifier":"AA11658355","subitem_source_identifier_type":"NCID"}]},"item_1617187024783":{"attribute_name":"開始ページ","attribute_value_mlt":[{"subitem_start_page":"37"}]},"item_1617187056579":{"attribute_name":"bibliographic_information","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2009-03-22","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"9","bibliographicPageEnd":"46","bibliographicPageStart":"37","bibliographic_titles":[{"bibliographic_title":"広島大学マネジメント研究"},{"bibliographic_title":"Hiroshima University Management Review"}]}]},"item_1617258105262":{"attribute_name":"item_1617258105262","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_1617265215918":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_1617605131499":{"attribute_name":"File","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2023-03-18"}],"displaytype":"simple","filename":"HUMR_9_37.pdf","filesize":[{"value":"541.0 KB"}],"mimetype":"application/pdf","url":{"objectType":"fulltext","url":"https://hiroshima.repo.nii.ac.jp/record/2027009/files/HUMR_9_37.pdf"},"version_id":"7f730e05-3dc8-49fd-8d4f-702f1c4bb992"}]},"item_1732771732025":{"attribute_name":"旧ID","attribute_value":"29961"},"item_title":"マーケティングにおける市場志向研究 : 小売企業への適用に向けて <研究ノート>","item_type_id":"40003","owner":"41","path":["1730443982145"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2023-03-18"},"publish_date":"2023-03-18","publish_status":"0","recid":"2027009","relation_version_is_last":true,"title":["マーケティングにおける市場志向研究 : 小売企業への適用に向けて <研究ノート>"],"weko_creator_id":"41","weko_shared_id":-1},"updated":"2025-06-09T02:03:02.624441+00:00"}