{"created":"2025-03-01T10:40:06.512697+00:00","id":2027007,"links":{},"metadata":{"_buckets":{"deposit":"e0730408-2fc0-406a-95ef-eb2ca75b123b"},"_deposit":{"created_by":41,"id":"2027007","owner":"41","owners":[41],"pid":{"revision_id":0,"type":"depid","value":"2027007"},"status":"published"},"_oai":{"id":"oai:hiroshima.repo.nii.ac.jp:02027007","sets":["1727147343679:1730443970747:1730443982145"]},"author_link":[],"item_1617186331708":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_title":"IBMのマーケティング施策変遷についての一考察 : 組織間関係維持の観点から <研究ノート>","subitem_title_language":"ja"},{"subitem_title":"Consideration about marketing policy transition of IBM : From a viewpoint of interorganizational relation maintenance <Notes>","subitem_title_language":"en"}]},"item_1617186419668":{"attribute_name":"Creator","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"澤井, 雅明","creatorNameLang":"ja"},{"creatorName":"Sawai, Masaaki","creatorNameLang":"en"}],"familyNames":[{"familyName":"澤井","familyNameLang":"ja"},{"familyName":"Sawai","familyNameLang":"en"}],"givenNames":[{"givenName":"雅明","givenNameLang":"ja"},{"givenName":"Masaaki","givenNameLang":"en"}]}]},"item_1617186476635":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"open access","subitem_access_right_uri":"http://purl.org/coar/access_right/c_abf2"}]},"item_1617186499011":{"attribute_name":"Rights","attribute_value_mlt":[{"subitem_rights":"Copyright (c) 2009 by Author"}]},"item_1617186609386":{"attribute_name":"Subject","attribute_value_mlt":[{"subitem_subject":"組織間関係","subitem_subject_scheme":"Other"},{"subitem_subject":"ソリューション・ビジネス","subitem_subject_scheme":"Other"},{"subitem_subject":"相互作用モデル","subitem_subject_scheme":"Other"},{"subitem_subject":"延期-投機モデル","subitem_subject_scheme":"Other"},{"subitem_subject":"330","subitem_subject_scheme":"NDC"}]},"item_1617186626617":{"attribute_name":"Description","attribute_value_mlt":[{"subitem_description":"本論文は昨今のコンピューター産業における組織間関係維持に有効に作用するマーケティング施策としてソリューション・ビジネスに着目し, その検討の一環としてIBMについての史実研究を行った。その目的はコンピューターの元祖的存在であるIBMがその創業時から現在までの変遷の中でソリューション・ビジネスに到達したことについてマーケティングの観点から明らかにすることである。生産財取引における分析視座を用いながら, マーケティング施策の変遷とその意義について考察するとともに今後の課題について述べる。","subitem_description_language":"ja"}]},"item_1617186643794":{"attribute_name":"Publisher","attribute_value_mlt":[{"subitem_publisher":"広島大学マネジメント学会"}]},"item_1617186702042":{"attribute_name":"Language","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_1617186819068":{"attribute_name":"identifier_registration","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.15027/29959","subitem_identifier_reg_type":"JaLC"}]},"item_1617186920753":{"attribute_name":"Source Identifier","attribute_value_mlt":[{"subitem_source_identifier":"1346-4086","subitem_source_identifier_type":"ISSN"},{"subitem_source_identifier":"AA11658355","subitem_source_identifier_type":"NCID"}]},"item_1617187024783":{"attribute_name":"開始ページ","attribute_value_mlt":[{"subitem_start_page":"13"}]},"item_1617187056579":{"attribute_name":"bibliographic_information","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2009-03-22","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"9","bibliographicPageEnd":"24","bibliographicPageStart":"13","bibliographic_titles":[{"bibliographic_title":"広島大学マネジメント研究"},{"bibliographic_title":"Hiroshima University Management Review"}]}]},"item_1617258105262":{"attribute_name":"item_1617258105262","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_1617265215918":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_1617605131499":{"attribute_name":"File","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2023-03-18"}],"displaytype":"simple","filename":"HUMR_9_13.pdf","filesize":[{"value":"689.8 KB"}],"mimetype":"application/pdf","url":{"objectType":"fulltext","url":"https://hiroshima.repo.nii.ac.jp/record/2027007/files/HUMR_9_13.pdf"},"version_id":"9d279e18-7c39-4950-a8bf-e1bdeda03476"}]},"item_1732771732025":{"attribute_name":"旧ID","attribute_value":"29959"},"item_title":"IBMのマーケティング施策変遷についての一考察 : 組織間関係維持の観点から <研究ノート>","item_type_id":"40003","owner":"41","path":["1730443982145"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2023-03-18"},"publish_date":"2023-03-18","publish_status":"0","recid":"2027007","relation_version_is_last":true,"title":["IBMのマーケティング施策変遷についての一考察 : 組織間関係維持の観点から <研究ノート>"],"weko_creator_id":"41","weko_shared_id":-1},"updated":"2025-06-09T02:03:06.560245+00:00"}