{"created":"2025-03-01T10:39:37.273914+00:00","id":2027004,"links":{},"metadata":{"_buckets":{"deposit":"9caa99fb-e0a7-4cbf-a83f-f8dd8d1ca998"},"_deposit":{"created_by":41,"id":"2027004","owner":"41","owners":[41],"pid":{"revision_id":0,"type":"depid","value":"2027004"},"status":"published"},"_oai":{"id":"oai:hiroshima.repo.nii.ac.jp:02027004","sets":["1727147343679:1730443970747:1730443982901"]},"author_link":[],"item_1617186331708":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_title":"関係性マーケティングにおける顧客生涯価値 <研究ノート>","subitem_title_language":"ja"},{"subitem_title":"Life Time Value in Relationship Marketing <Notes>","subitem_title_language":"en"}]},"item_1617186419668":{"attribute_name":"Creator","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"村上, 真理","creatorNameLang":"ja"},{"creatorName":"Murakami, Shinri","creatorNameLang":"en"}],"familyNames":[{"familyName":"村上","familyNameLang":"ja"},{"familyName":"Murakami","familyNameLang":"en"}],"givenNames":[{"givenName":"真理","givenNameLang":"ja"},{"givenName":"Shinri","givenNameLang":"en"}]}]},"item_1617186476635":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"open access","subitem_access_right_uri":"http://purl.org/coar/access_right/c_abf2"}]},"item_1617186499011":{"attribute_name":"Rights","attribute_value_mlt":[{"subitem_rights":"Copyright (c) 2008 by Author"}]},"item_1617186609386":{"attribute_name":"Subject","attribute_value_mlt":[{"subitem_subject":"顧客生涯価値","subitem_subject_scheme":"Other"},{"subitem_subject":"市場の成熟化","subitem_subject_scheme":"Other"},{"subitem_subject":"パラダイム・シフト","subitem_subject_scheme":"Other"},{"subitem_subject":"リレーションシップ","subitem_subject_scheme":"Other"},{"subitem_subject":"関係性マーケティング","subitem_subject_scheme":"Other"},{"subitem_subject":"330","subitem_subject_scheme":"NDC"}]},"item_1617186626617":{"attribute_name":"Description","attribute_value_mlt":[{"subitem_description":"このところの顧客生涯価値をめぐる議論の高まりを背景に, 本稿では, 関係性マーケティングと顧客生涯価値との理論的繋がりについて考察した。顧客生涯価値の構成概念である「顧客維持」や, それに伴う「コスト削減効果」等を成果指標とし, 総じて「リレーションシップの経済的側面の測定」という検証フレームに従うのであれば, 関係性マーケティングから顧客生涯価値に至る必然性は認められる。","subitem_description_language":"ja"}]},"item_1617186643794":{"attribute_name":"Publisher","attribute_value_mlt":[{"subitem_publisher":"広島大学マネジメント学会"}]},"item_1617186702042":{"attribute_name":"Language","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_1617186819068":{"attribute_name":"identifier_registration","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.15027/29941","subitem_identifier_reg_type":"JaLC"}]},"item_1617186920753":{"attribute_name":"Source Identifier","attribute_value_mlt":[{"subitem_source_identifier":"1346-4086","subitem_source_identifier_type":"ISSN"},{"subitem_source_identifier":"AA11658355","subitem_source_identifier_type":"NCID"}]},"item_1617187024783":{"attribute_name":"開始ページ","attribute_value_mlt":[{"subitem_start_page":"57"}]},"item_1617187056579":{"attribute_name":"bibliographic_information","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2008-03-22","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"8","bibliographicPageEnd":"69","bibliographicPageStart":"57","bibliographic_titles":[{"bibliographic_title":"広島大学マネジメント研究"},{"bibliographic_title":"Hiroshima University Management Review"}]}]},"item_1617258105262":{"attribute_name":"item_1617258105262","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_1617265215918":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_1617605131499":{"attribute_name":"File","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2023-03-18"}],"displaytype":"simple","filename":"HUMR_8_57.pdf","filesize":[{"value":"730.7 KB"}],"mimetype":"application/pdf","url":{"objectType":"fulltext","url":"https://hiroshima.repo.nii.ac.jp/record/2027004/files/HUMR_8_57.pdf"},"version_id":"0c9f708f-782a-45f5-83b8-3cea77fc51c7"}]},"item_1732771732025":{"attribute_name":"旧ID","attribute_value":"29941"},"item_title":"関係性マーケティングにおける顧客生涯価値 <研究ノート>","item_type_id":"40003","owner":"41","path":["1730443982901"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2023-03-18"},"publish_date":"2023-03-18","publish_status":"0","recid":"2027004","relation_version_is_last":true,"title":["関係性マーケティングにおける顧客生涯価値 <研究ノート>"],"weko_creator_id":"41","weko_shared_id":-1},"updated":"2025-06-09T02:03:06.929000+00:00"}