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Consumer Adoption of Mobile Financial Services (MFS) in Bangladesh: A Randomized Conjoint Experiment
https://doi.org/10.15027/50128
https://doi.org/10.15027/50128452d1ed3-c3c9-41b8-87e9-fbb2d9e3824c
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
IDEC-DP2_10-5.pdf (1.4 MB)
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| Item type | デフォルトアイテムタイプ_（フル）(1) | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 公開日 | 2023-03-18 | |||||||||||
| タイトル | ||||||||||||
| タイトル | Consumer Adoption of Mobile Financial Services (MFS) in Bangladesh: A Randomized Conjoint Experiment | |||||||||||
| 言語 | en | |||||||||||
| 作成者 |
Bin Kamal Md Khalid
× Bin Kamal Md Khalid
× Ichihashi, Masaru
× Mohammad Osman Gani
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| アクセス権 | ||||||||||||
| アクセス権 | open access | |||||||||||
| アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||||||||
| 主題 | ||||||||||||
| 主題Scheme | Other | |||||||||||
| 主題 | Mobile Financial Services (MFS) | |||||||||||
| 主題 | ||||||||||||
| 主題Scheme | Other | |||||||||||
| 主題 | causal | |||||||||||
| 主題 | ||||||||||||
| 主題Scheme | Other | |||||||||||
| 主題 | conjoint | |||||||||||
| 主題 | ||||||||||||
| 主題Scheme | Other | |||||||||||
| 主題 | ease of use | |||||||||||
| 主題 | ||||||||||||
| 主題Scheme | Other | |||||||||||
| 主題 | Bangladesh | |||||||||||
| 内容記述 | ||||||||||||
| 内容記述 | Mobile Financial Services (MFS) has become the new frontier in many countries. Since 2013, MFS in Bangladesh has risen steeply. The study aims to examine the MFS adoption behavior through the lens of modified Technology Acceptance Model (TAM) utilizing Randomized Conjoint Experiment for establishing a causal relationship between the attributes and adoption behavior. This study is the first attempt to encompass the causal relationship while investigating adoption behavior. Data were collected through a structured survey questionnaire at two districts in Bangladesh, including 2400 responses from 240 respondents. It was found that distance and cost per transaction has a significant impact, while ease of use has a moderately significant influence on customer's adoption behavior. However, the findings also concluded that social influence and trust have no significant influence. To both regulators and service providers, the findings will provide insights into the customer's point of view and industry demand as well. The study also included some suggestions for future investigations. | |||||||||||
| 言語 | en | |||||||||||
| 出版者 | ||||||||||||
| 出版者 | 広島大学大学院国際協力研究科 | |||||||||||
| 言語 | ||||||||||||
| 言語 | eng | |||||||||||
| 資源タイプ | ||||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||||
| 資源タイプ | departmental bulletin paper | |||||||||||
| 出版タイプ | ||||||||||||
| 出版タイプ | VoR | |||||||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||||||
| ID登録 | ||||||||||||
| ID登録 | 10.15027/50128 | |||||||||||
| ID登録タイプ | JaLC | |||||||||||
| 開始ページ | ||||||||||||
| 開始ページ | 1 | |||||||||||
| 書誌情報 |
IDEC DP2 Series IDEC DP2 Series 巻 10, 号 5, p. 1-29, 発行日 2020-11 |
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| 旧ID | 50128 | |||||||||||
